Digitalization is one of the key elements that contribute to a company’s growth. It really is more than the removal of newspaper and employing computers to log data – it can be about making a new means of doing business that focuses on customer satisfaction, internal conversation, and the stream info. It is about being more effective, gaining presence over provider spend and making decisions with exact numbers, along with connecting your entire team into a common mission that drives scalable growth.
It is just a dynamic procedure that changes the ways corporations create and capture value in the marketplace. It may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive spot, firms must be constantly informed of digitalization’s impact on their BMs and the bordering business environment.
To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees working in two different industries, motor vehicle and marketing. Due to the fact that both industries are seen as different organization models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks data rooms of a firm’s BM.
The interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly in connection with value creation and worth capture elements. This was typically due to the fact that the multimedia industry locations strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.